AGENDA TITLE:
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Set Public Hearing for January 15, 2025 to Consider an Ordinance to Enter a Development Agreement With LG Harrington Properties LLC ("Harrington") To Install, Maintain and Operate a Freeway Oriented Electronic Pylon Sign On Private Property Located at 1255 S. Beckman Road, Known As Lodi Chrysler Dodge Jeep Ram (CD)
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MEETING DATE:
December 4, 2024
PREPARED BY:
Cynthia Marsh, City Planner
recommendation
RECOMMENDED ACTION:
Set Public Hearing for January 15, 2025 to Consider an Ordinance to enter a development agreement with LG Harrington Properties LLC to install, maintain and operate a freeway oriented electronic pylon sign on private property located at 1255 S. Beckman Road, known as the Lodi Chrysler Dodge Jeep Ram dealership ("CDJR").
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BACKGROUND INFORMATION:
In 2020, Harrington/CDJR applied to the City for a variance and a use permit to install a freeway oriented electronic pylon sign on their own property located at 1255 S. Beckman Road. The sign did not comply with the Lodi Municipal Code sign regulations of 2020. In 2020, the Lodi Municipal Code sign regulations provided limited opportunities for electronic message signs, prohibiting billboards (signs that display advertising for a business not located where the sign is). Those regulations had the local effect of banning electronic message boards that are becoming more common in California and elsewhere.
To regulate these types of signs, the City paused the applicant's 2020 request to allow staff time to draft an ordinance with input from the Planning Commission and City Council.
Due to concerns from the Planning Commission (Commission) about the safety of freeway oriented electronic signs, staff consulted an expert on electronic signs and the State of California, which failed to find a clear connection between electronic message signs and traffic accident rates. Staff noted that official State of California accident statistics, collected through the Calif...
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