AGENDA TITLE:
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Public Hearing to Consider Waiving the First Reading and Introducing an Ordinance to Enter a Development Agreement with Rogers Media Company ("Rogers Media") to Install, Maintain, and Operate Electronic Message Signs on City Property (CD)
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MEETING DATE:
February 19, 2025
PREPARED BY:
Cynthia Marsh, Deputy Director / City Planner
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RECOMMENDED ACTION:
Public Hearing to Consider waiving the first reading and introducing an Ordinance to enter a development agreement with Rogers Media to install, maintain, and operate electronic message signs on City property.
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BACKGROUND INFORMATION:
In 2021, City Management was approached by private entities seeking to lease space from the City to construct and operate electronic message signs. The leases would provide revenue for the City in the amount of $25,000 per year, paid in advance, or 25% of the net advertising income of the two signs, whichever is greater as well as provide an opportunity for the City to display its own community service and emergency messages on the signs, interspersed between the commercial messages.
To enable this opportunity in Lodi, proposed regulations for these "Community Electronic Message Signs" were drafted by Planning staff and the City Attorney's office. In summary, the code amendment:
* Created a new type of sign, to be placed on City-owned property only
* Allowed these signs to include an electronic message board
* Allowed ground-mounted, pole-mounted, and building-mounted signs
* Established maximum size and brightness standards for these signs
* Allowed these signs to display commercial messages for off-site businesses or activities
* Required a conditional use permit (approved by the Planning Commission)
* Required site plan and architectural review (by the SPARC)
The proposed changes were presented to the Planning Commission on May 25, 2022, at which time the Commission voted to recommend that the City Council amend the Zo...
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