AGENDA TITLE:
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Adopt a Resolution Authorizing City Manager to Execute Amendment No. 1 to Professional Services Agreement with Valley Outdoor Advertising, of Lodi, for Water Conservation, Pesticide Education, and Stormwater Awareness Advertising ($33,192) (PW)
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MEETING DATE:
June 4, 2025
PREPARED BY:
Public Works Director
recommendation
RECOMMENDED ACTION:
Adopt a Resolution authorizing the City Manager to execute Amendment No. 1 to Professional Services Agreement with Valley Outdoor Advertising, of Lodi, for water conservation, pesticide education, and stormwater awareness advertising, in the amount of $33,192.
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BACKGROUND INFORMATION:
Since 2015, the City water and wastewater utilities have been utilizing Transit advertising services to provide public outreach information for the water conservation and storm water management programs. This one-year Amendment will allow City outreach programs to advertise in the interior of two buses, four bus shelters, five exterior bus sides, a vinyl sign at the lake, and two billboards in Lodi. In addition to locating and installing these advertisements, Valley Outdoor Advertising also designs and rotates the signage seasonally.
Outreach for water conservation, pesticide management, and storm water programs are required by State regulations and these advertising opportunities reach many Lodi citizens. Currently, ridership on the City's Transit system is averaging 18,000 trips per month.
Staff recommends authorizing the City Manager to execute Amendment No. 1 to Professional Services Agreement with Valley Outdoor Advertising, of Lodi, for water conservation, pesticide education, and stormwater awareness advertising, in the amount of $33,192, for a total not-to-exceed contract amount of $99,576.
STRATEGIC VISION:
8. Public Well-Being.
FISCAL IMPACT:
Advertising is an effective outreach tool to relay water conservation, proper pesticide management, and stormwater awareness information to the...
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