AGENDA TITLE:
title
Adopt a Resolution Consenting to the County of San Joaquin's Establishment of the Lodi Winery Business Improvement District (LWBID), and Inclusion of the City of Lodi's Jurisdictional Boundaries in the Established LWBID (ED)
end
MEETING DATE:
November 5, 2025
PREPARED BY:
Luis Aguilar, Economic Development Director
recommendation
RECOMMENDED ACTION:
Adopt a resolution consenting to the County of San Joaquin's establishment of the Lodi Winery Business Improvement District (LWBID), and inclusion of the City of Lodi's jurisdictional boundaries in the established LWBID.
body
BACKGROUND INFORMATION:
The Lodi Winegrape Commission, wine tasting facility owners, and representatives from the County met to consider the formation of the Lodi Winery Business Improvement District (LWBID). The County Board of Supervisors ("Board") accepted the petitions in support of the formation of the LWBID and adopted R-25-138, a Resolution of Intention to establish the LWBID on September 9, 2025, as shown in Attachment 1.
The LWBID is a benefit assessment district proposed to establish a revenue source to help fund marketing and brand awareness and business improvement and community engagement promotions for assessed wineries. This approach has been used successfully in other wine destinations throughout the state to increase assessed business sales and revenue. The proposed LWBID orignally proposed to include all wineries, existing and in the future, within the boundaries of the Lodi AVA, which generally includes areas within the Counties of Sacramento and San Joaquin and the Cities of Elk Grove, Galt and Lodi.
Winery business owners decided to pursue formation of the LWBID in order to establish a revenue source devoted to promoting wineries in the Lodi AVA. If established, the LWBID would generate approximately $575,000 on an annual basis for promotion of wineries specific to the LWBID to increase winery sales revenue.
WINE BUSINESS IMPROVEM...
Click here for full text