AGENDA TITLE:
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Adopt a Resolution Directing Interim City Manager to Temporarily Increase the Time Limit from 90-Minute to 4-Hour Parking Without Penalty for Lodi Restaurant Week in Downtown Lodi to Encourage Residents and Visitors to Visit and Dine at Local Restaurants and Downtown Businesses (ED)
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MEETING DATE:
December 17, 2025
PREPARED BY:
Luis Aguilar, Economic Development Director
recommendation
RECOMMENDED ACTION:
Adopt a resolution directing the Interim City Manager to temporarily increase the time limit from 90-Minute to 4-Hour parking without penalty at parking spaces in Downtown Lodi for Lodi Restaurant Week to encourage residents and visitors to visit and dine at local restaurants and Downtown businesses.
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BACKGROUND INFORMATION:
The City of Lodi has recognized the positive impact of easing parking restrictions in the downtown district during the holiday season. By temporality relaxing the 90-minute parking limit, the City has supported local retailers and restaurants, which are predominantly small, local businesses. This approach not only benefits businesses but also enhances the City’s sales tax revenue.
With the upcoming launch of Lodi’s first Restaurant Week from January 23 through February 1, 2026, there is an opportunity to further stimulate winter business and attract new diners downtown. Extending parking durations during this event could encourage longer visits, increased spending, and greater foot traffic, thereby amplifying economic benefits for the City and its local businesses.
By implementing these measures, Lodi can maximize the economic impact of Restaurant Week, support its small business community and create a vibrant downtown atmosphere that encourages residents and visitors to shop and dine locally. This strategy aligns with the City’s goals of fostering a Downtown that promotes community revitalization and economic growth.
Therefore, staff recommends adopting a resolution directing the Interim City Manager to temporarily increase the time limit from 90-Minute to 4-Hour parking without penalty at parking spaces in Downtown Lodi for Lodi Restaurant Week to encourage residents and visitors to visit and dine at local restaurants and Downtown businesses.
STRATEGIC VISION:
1A. Downtown: Community and Economic Development.
FISCAL IMPACT:
The potential loss of revenue from parking ticket issuance may be offset by reduced administrative costs of processing such tickets and enforcing parking time limits.
FUNDING AVAILABLE:
Not applicable.