AGENDA TITLE:
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Receive Update from the Downtown Lodi Business Alliance and Provide Direction for Funding Request (ED)
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MEETING DATE:
June 3, 2026
PREPARED BY:
Luis Aguilar, Economic Development Director
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RECOMMENDED ACTION:
Receive an update from the Downtown Lodi Business Alliance and provide direction for new funds request.
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BACKGROUND INFORMATION:
On July 19, 2023, the City Council adopted Resolution 2023-154, awarding $100,000 in one-time surplus funds to the Downtown Lodi Business Alliance, to implement specific projects in support of downtown businesses. In 2024, the Downtown Business Alliance received $61,196 of these funds to undertake the following projects:
• Social Media Re-Make Initiative: Two-year social media campaign aimed at elevating and increasing the Downtown Business Alliance online presence, more effectively engaging with the community, promoting local businesses, and attracting visitors to downtown.
• Downtown Potted Plant Replacement Project: Replace and enhance existing potted plants to create a more inviting environment for residents and visitors.
On April 2, 2025, the Downtown Lodi Business Alliance provided an update to City Council and requested the balance of $38,804 be provided to continue the activities undertaken above and to enhance the Christmas holiday programs in 2025, including new holiday structures to complement the gingerbread house at Post Office Square.
This update is to allow the Downtown Lodi Business Alliance to report on all the activities supported by the initial $100,000 investment and to expand upon their request an additional $70,192 as broken down below and included in their funding request letter attached:
• Holiday Event Costs (Admin, Advertising, entertainment): $10,000.00
• Downtown lighting 2026: $17,792.00
• Custom Holiday flags for light poles throughout downtown (140): $10,000.00
• Marketing, Communications and Media: $32,400.00
FISCAL IMPACT:
Potential impact to the General Fund up to the requested amount of $70,192.
FUNDING AVAILABLE:
Funds have not been budgeted for this purpose.