AGENDA TITLE:
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Receive Update from the Downtown Lodi Business Alliance (ED)
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MEETING DATE:
April 2, 2025
PREPARED BY:
Luis Aguilar, Economic Development Director
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RECOMMENDED ACTION:
Receive an update from the Downtown Lodi Business Alliance.
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BACKGROUND INFORMATION:
On July 19, 2023, the City Council adopted Resolution 2023-154, awarding $100,000 in one-time surplus funds to the Downtown Lodi Business Alliance, to implement specific projects in support of downtown businesses. In 2024, the Downtown Business Alliance received $61,196 of these funds to undertake the following projects:
* Social Media Re-make Initiative
o Two-year social media campaign aimed at elevating and increasing the Downtown Business Alliance online presence, more effectively engaging with the community, promoting local businesses, and attracting visitors to downtown.
* Downtown Potted Plant Replacement Project
o Replace and enhance existing potted plants to create a more inviting environment for residents and visitors. Over 100 new pots were installed.
The Downtown Business Alliance requested the balance of $38,804 to continue the activities undertaken above and to enhance the Christmas holiday programs in 2025, including new holiday structures to complement the gingerbread house at Post Office Square. The long-term goal is to develop a "Christmas Village" similar to those in Nevada City and Sutter Creek.
The Downtown Business Alliance will provide additional details during its presentation to Council.
STRATEGIC VISION:
1A. Downtown: Community and Economic Development.
FISCAL IMPACT:
There is no fiscal impact as the monies were set aside from Fiscal Year 2021-22 excess fund balance.
FUNDING AVAILABLE:
City's General Fund reserves originating from Fiscal Year 2021-22 fund balance.
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Luis Aguilar
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