AGENDA TITLE:
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Adopt a Resolution Directing the City Manager to Temporarily Increase the Time Limit from 90-Minute to 4-Hour Parking Without Penalty for the 2024 Winter Holiday at Parking Spaces in Downtown Lodi to Encourage Residents and Visitors to Visit and Buy from Local Retailers and Downtown Businesses (ED)
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MEETING DATE:
November 6, 2024
PREPARED BY:
Luis Aguilar, Economic Development Director
recommendation
RECOMMENDED ACTION:
Adopt a resolution directing the City Manager to temporarily increase the time limit from 90-Minute to 4-Hour parking without penalty for the 2024 Winter Holiday at parking spaces in Downtown Lodi to encourage residents and visitors to visit and buy from local retailers and Downtown businesses.
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BACKGROUND INFORMATION:
In 2023, businesses located in the City's Downtown expressed concerns about parking limits discouraging customers from doing their holiday shopping in the Downtown. Downtown merchants voiced their support for increasing the parking time limits within the Downtown during the winter holiday season. As a result, on December 6, 2023, the City Council authorized the reduction in parking restrictions within the Downtown district during the holiday shopping season.
The Downtown Lodi Business Alliance requested that the City increase parking time limits within the Downtown area during the upcoming holiday season again this year.
Studies indicate that for every $100 spent at local, small businesses, approximately $68 stays within the community and contributes to the local economy. Downtown retailers and restaurants are typically classified as local, small businesses. The City of Lodi realizes a financial benefit from the sales taxes generated by residents and visitors shopping and dining locally, including Downtown businesses.
The City of Lodi currently posts signs indicating a 90-minute time limit on street parking in the Downtown district. However, other nearby cities with active dow...
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