AGENDA TITLE:
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Adopt a Resolution Authorizing the City Manager to Execute an Amendment to Extend the Transit Advertising Revenue Agreement with Valley Outdoor Advertising Through December 31, 2026, Under the Existing Terms and Conditions (PW)
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MEETING DATE:
October 7, 2026
PREPARED BY:
Sean Nathan, Deputy Public Works Director
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recommendation
RECOMMENDED ACTION:
Adopt a Resolution authorizing the City Manager to execute an amendment to extend the Transit Advertising Revenue Agreement with Valley Outdoor Advertising through December 31, 2026, under the existing terms and conditions.
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BACKGROUND INFORMATION:
Since October 2015, the City of Lodi’s Transit Division has contracted out transit advertising services to generate additional revenue for transit operations and capital projects. Services include solicitation, sales, contracting, design, installation, administration, and maintenance of advertisements on city buses, bus shelters, and other transit facilities.
The current Transit Advertising Revenue Agreement with Valley Outdoor Advertising expired on September 30, 2026. Over the five-year term of the agreement, the Transit Division received $220,908 in advertising revenue.
Current Agreement Revenue History
Contract Year Minimum Annual Guarantee City Revenue Share Revenue Received by City
FY 2021/22 $33,750 43% $39,756
FY 2022/23 $45,000 43% $40,758
FY 2023/24 $45,000 44% $41,250
FY 2024/25 $50,000 45% $49,140
FY 2025/26 $50,000 46% $50,004
Five-Year Total $223,750 $220,908
Revenue received reflects amounts actually paid to the City. Certain advertising-related expenses were authorized separately by the Transit Division and deducted from payments during the co...
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