AGENDA TITLE:
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Public Hearing to Consider Waiving the First Reading and Introducing an Ordinance to enter a Development Agreement with Rogers Media Company to Install, Maintain, and Operate Electronic Message Signs on City-Owned Properties (CD)
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MEETING DATE:
May 6, 2026
PREPARED BY:
Cynthia Marsh, Interim Community Development Director
recommendation
RECOMMENDED ACTION:
Public Hearing to consider waiving the first reading and introducing an ordinance to enter a development agreement with Rogers Media Company ("Rogers Media") to install, maintain and operate electronic message signs on City-owned properties.
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BACKGROUND INFORMATION:
The City proposes to partner with a contractor to develop three programmable electronic message signs ("signs") on City-owned properties located along major public streets. The program is intended to generate ongoing revenue for the City while also providing dedicated display time, at no cost, for City events, public information, and emergency messaging. The contractor will be responsible for installation, operation, and maintenance of the signs.
Rogers Media Company ("Rogers Media"), an outdoor advertising company with existing signage in the City of Lodi, initially approached the City in 2022 regarding a revenue-sharing opportunity for electronic message signs on City-owned property. At that time, the Lodi Municipal Code ("LMC") did not allow such signs. To facilitate this opportunity, Planning staff and the City Attorney's Office prepared Development Code amendments establishing a new sign category -- "Community Electronic Message Signs." These code amendments were approved by the Planning Commission and adopted by the City Council in 2022, and established standards including permitted locations (City-owned property only), size and brightness limits, allowance for off-site commercial messaging, and requirements for a Conditional Use Permit and Site Plan and Architectural Review Committee ("SPARC")...
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