AGENDA TITLE:
title
Adopt a Resolution Directing the Acting City Manager to Temporarily Increase the Time Limit from 90-Minute to 4-Hour Parking Without Penalty for the 2025 Winter Holiday at Parking Spaces in Downtown Lodi to Encourage Residents and Visitors to Visit and Buy from Local Retailers and Downtown Businesses (ED)
end
MEETING DATE:
October 1, 2025
PREPARED BY:
Luis Aguilar, Economic Development Director
recommendation
RECOMMENDED ACTION:
Adopt a resolution directing the Acting City Manager to temporarily increase the time limit from 90-Minute to 4-Hour parking without penalty for the 2025 Winter Holiday at parking spaces in Downtown Lodi to encourage residents and visitors to visit and buy from local retailers and Downtown businesses.
body
BACKGROUND INFORMATION:
The City of Lodi has responded to Downtown business concerns about parking limits during the holiday season by temporarily easing restrictions in 2023 and 2024. At the September 3, 2025 Council meeting, the Downtown Lodi Business Alliance requested that the City increase parking time limits within the Downtown area during the upcoming holiday season again this year.
Research shows that a significant portion of spending at local small businesses - about 68% of every $100 -remains with the community. Since Downtown retailers and restaurants are mostly small, local businesses, longer parking durations can boost customer visits and increase sales tax revenue for the City.
Currently, the City enforces a 90-minute time limit on street parking in the Downtown district. In contrast, nearby cities like Sacramento offer free, unlimited holiday parking zones to encourage residents and holiday visitors to shop, dine, and enjoy festivities.
To further promote shopping locally and increase foot traffic for Downtown businesses during the peak holiday shopping season (defined as the day after Thanksgiving through December 25, 2025) staff requests that the City Council adopt a resol...
Click here for full text